Smart From the Start
Parthway to a Capital Campaign
Program Catagories: Launch your future Capital Campaign with a boost. Motivate and build commitment with existing supporters. Engage new and influential leaders who have the capacity to rapidly move the campaign forward. Unlock referrals and introductions from board leaders and key supporters... without anyone feeling pressured. You'll Learn How To:
Develop 3 key relationshipcentered campaign roles; Ambassador, Advocate, and Steward • Uncover your leaders’ spheres of influence • Develop techniques that unlock hidden opportunities buried deep within your supporters • Help others comfortably share their valuable resources and put them to work raising capital • Uncover and secure “early acceptors” • Build inter-departmental collaborative relationships • Identify and engage numerous influential chair prospects • Most importantly, develop techniques to grow, motivate, and sustain your leaders throughout the campaign and years beyond Launch your future Capital Campaign with a boost. Motivate and build commitment with existing supporters. Engage new and influential leaders who have the capacity to rapidly move the campaign forward. Unlock referrals and introductions from board leaders and key supporters... without anyone feeling pressured. Here what others have experienced: “A great framework upon which to build. Our leaders took his tools and utilized them. I have never seen my board so motivated to bring in new leaders. This was the first time we asked for referrals and actually received names.” D. De La Paz - Zone Director, JNF, Los Angeles “As a fundraising professional for over 11 years, I found Marshall’s seminar very enlightening. In the past our volunteer leaders have been reluctant to share their rolodexes or make new introductions to the hospital. Marshall's workshop opened their eyes. One board member who is a CEO of a local bank is now beginning to open doors to new and much needed relationships in our community.” B. Loden - Providence Holy Cross Foundation, Mission Hills This interactive program partners staff and supporters together. In a half or full-day, they develop new relationshipcentered campaign roles. All the time-saving tools, templates and how-to’s needed for success are included.
Development Areas: Fund, Donor

