Once to Always
Keep and Grow More Donors
Program Catagories: Create cultivation strategies that go far beyond the “thank-you” letter or the occasional “ask” visit. People who give you their time, talent, treasury, and reputation all want a positive emotional payoff. They are willing to deliver wins to you, if you can deliver wins back. You’ll Learn How To:
Connect deeper with your existing donors • Develop practical techniques that move donors up the commitment ladder • Build a renewable system that uncovers a donors’ business and personal wins • Create easy ways to fulfill wins with virtually no budget • Raise more money from fewer donors and events Staff and board report that they’re forever searching for ways to raise more money from events, campaigns, and grants. While at the same time, research reveals that most nonprofits lose over 30% of their constituents every year. This lively and interactive workshop is based on the principle that “People Decide Emotionally, Justify Logically.”
Discover easy, practical ways to retain your constituents and increase their commitment through the power of collaborative relationships. It’s the fastest, most effective way to build significant, renewable growth. Staff and board members alike learn how to develop a relationship-centered cultivation model. Create strategies that go far beyond a “thank-you” letter or the occasional “ask” visit. Discover how to connect by meeting the emotional business and personal needs of your donors… then learn simple ways to fulfill them. People who give you their time, talents, treasury, and reputation all want a positive emotional payoff. They’ve delivered wins to you, now you must deliver wins back.
Outcomes:
Development Areas: Fund, Donor
